The task
is to create a modern Instagram feed with 12 posts for a contemporary artist, aiming to showcase not only his works but also his personality.
Steps taken within the project:
- Consultation: A lengthy consultation was conducted with the client to determine his preferences, style, personality, and the main goals of the project.
- Analysis of the existing feed: An analysis of the client’s existing feed was conducted to determine what could be improved and which elements needed to be retained.
- Choice of color palette: In accordance with the client’s preferences and personality, bright accent colors were chosen for the feed: blue, red, and purple. These colors were chosen considering their ability to emphasize the liveliness and brightness of the artist.
- Organization of the shoot: One shoot was organized in the night city, during which a colored flash from the chosen palette of the future feed was used. This allowed us to create high-quality and attractive photo and video materials that correspond to the style of the feed.
- Adding typography and collages: Suitable typography and collages were used in the visual to enhance the effect and emphasize the artist’s style.
Results:
- A modern Instagram feed with 12 posts was created, which successfully showcases the artist’s works and his personality.
- Bright accent colors were used, emphasizing the liveliness and brightness of the artist.
- Suitable typography and collages were used to enhance the visual impact.
Next steps:
- Conducting an analysis of the feed’s effectiveness and its impact on the audience.
- Adjusting the strategy based on the analysis results.
- Maintaining and developing the feed in line with changes in the client’s goals and preferences.